As a business striving to be successful online, your website design has to be SEO-friendly. Gone are the days where SEO was all about keyword stuffing. Today, many factors affect whether or not Google should show your business to people. And having a search engine-friendly website is one.
What is SEO Web Design?
SEO web design is the process of creating websites that can be accessible and indexable by Search Engines crawlers.
A search engine-friendly website is important because search engines do not interact with websites as we do. Search engine crawlers scan and store your website codes. With search engine bots having access to your website, it’ll be easier to show and rank your website in search results.
Why is SEO Web Design Important?
Whether you’re developing a fresh website design or redesigning your old site, making SEO a core factor in the whole process is crucial.
Next, we’ll explore the benefits of developing an SEO-friendly website for your business.
SEO-Friendly Website Design Attracts Valuable Traffic
A search engine-friendly website design will help attract high-intent leads to your business. Typically, people carry out google searches to get information, do business, or get direction. So if users find your website on SERPs, click on it, and do not buy immediately – they are likely to return to your website because it offers the solution they need.
To achieve this, expert web designers incorporate special elements in the design process that are appealing to the customers.
It Can Boost Organic Traffic
Organic traffic is different from traffic from paid ads. Organic traffic is from visitors that found your website on SERPs following a search query. And businesses that appear on the first pages of search results hold a fair share of web traffic more than others.
With Search engines rolling out new algorithm updates frequently, a search engine-friendly website design can improve your organic traffic. For instance, Google now considers web page experience as a ranking factor. And developing a user-friendly website and other elements responsible for a smooth user experience is the core of an SEO-friendly website design.
It Smoothens Customer Experience
An SEO-optimized website is not enough to be in Google’s good book. At least, not today.
Your website has to be user-friendly. That is, your website’s navigation, performance, buying processes, and so on form the base of a successful SEO strategy. To rank high in search results, you should consider user experience-related ranking factors such as mobile responsiveness, bounce rate, etc.
An SEO-friendly website design provides a seamless user experience. And even more, helps your website increase sales and retains customers.
Final Words
Having an SEO-friendly web design might not have been a thing in the past. But today, it is crucial to your online success as a business. It gives your visitors a custom experience and can help boost your revenue.
Do you need help developing a new or redesigning your old website to be Search engine friendly? Contact us today and we’ll be glad to help.
