A website is the connection businesses have with the growing number of customers. Consumers today would prefer to buy a product or service from companies with an online presence. Yet, most enterprises without a website fail to understand this. Given that they run a successful offline enterprise, so, owning a website is not necessary.
But you see, the world is fast pacing, and technology is taking over. With over 5 billion internet users in 2021, it is clear that consumers’ buying is shifting alongside the change. Besides, another recent study says 47% of people prefer visiting the company’s website before making a buy.
Does a Website Help Your Business Grow?
Like a two-edged sword, your website can impact your business positively or negatively –depending on the quality. A poor standard website gives your consumer a poor user experience.
To a point, having a poor website is worse than not having one. This is true because prospects who have a bad experience visiting your website will likely not recommend your business to people. Neither are they coming back themselves. This study proves this.
A low-standard website could have slow load time, poorly written web content, poor website architecture, and many others. Knowing your website is the first place your prospects will look for when dealing with your business – you just have to get everything right.
You can consult our expert web development service to create a standard and effective website for your small business.
The Purpose Of A Website
Most small enterprises would move to build a website just to have one. Although, the purpose of the website varies depending on the owner’s goals. However, the sole purpose of a website should be to build the brand, sell the product or service, and serve as an information hub. Let’s discuss further what makes a good website for a small business.
BUILD BRAND IMAGE
A website, not minding the nature of your business, should consistently maintain a brand image. Knowing that over 90% of prospects say a website influences whether they choose your service – you should create a website that will always reflect who you are. For instance, you can’t look like a bookkeeper when you’re selling vet products.
However, it is safe to say that the journey to building a credible brand online starts with your website. And here are effective ways to leverage the website to promote your brand;
- Make your website consistent with brand identity (brand logo, colors, fonts, etc.)
- Link to high-authority sites
- Set up a blog and so on.
SELL PRODUCTS OR SERVICES
Another reason why a website is important for your small business is to ease the sales of products or services. Your website is a 24/7 conversion and sales machine. It works for you even when you’re asleep or unavailable. Many business owners invest enormous time into marketing and selling their products or services online than they do in leveraging the power of the website.
And it is undeniable that this strategy can be too expensive, especially for start-ups with less access to capital. So, rather than working to drain, you can duplicate your marketing efforts with your website. If your website can tell visitors you are a credible and distinctive brand, it can convert and drives sales.
FOR LEAD GENERATION
A sales lead is a person who is interested in the products or services your business offer. You can use your website to gather information about your prospects, say their email address, which you can use for marketing purposes.
Gathering leads is one way you can provide information to your prospects or visitors about your products and services, popularly through emails. And even more, get them to buy or subscribe to your offer.
Do You Need A Standard Website?
Learning why a website is important for small businesses in the 21st century is one thing, and owning a standard quality website is another. Recently, we at ViralSoft Technologies just embarked on a journey to build websites for 1000 SMBs in Africa for free. You can leverage this opportunity to explode your sales online.
You can contact us on Facebook or Instagram or send us an email to see how you can be a beneficiary.
