Just like any other aspect of SEO, enterprise SEO has its challenges. Even with more hands working together to ensure success, it doesn’t bar challenges and issues from showing up.
Managing 10 pages of a small business’ website is not the same as managing a company’s hundreds to thousands of web pages. This makes enterprise SEO very demanding if you want to see results, which is where some companies fail.
In this post, we’ll examine the top challenges of enterprise SEO and the possible solutions.
5 Critical Challenges Of Enterprise SEO
1. Organizations Use the Wrong Tools
Many SEO tools are not able to offer enterprises the functionality they require for search engine optimization.
A good sales team can sell you a bad product. So it’s not recommended to make decisions based on a sales pitch. Rather, picking the right tool should depend on your goals and needs. Take the time to delve into the core features and capabilities of the SEO tools you have in mind, then choose the one that best suits your business needs.
2. Not Leveraging Enterprise Local SEO
Large enterprises that fail to optimize for local searches are losing out on almost half of Google searches. Local SEO is essential for businesses with a large audience base across multiple locations.
In addition, to be competitive in different places require varying amounts of resources. These could include employing the right skills, using the right tools, and many others. This way, you are sure of improving your website’s traffic and overall rank on search engine result pages.
3. Not Paying Attention To Technical SEO Challenges
Enterprises that overlook the technical aspects of SEO may not meet their optimization goals. For instance, a web page flagged with code errors, broken links, duplicate content, etc. has little chance of outperforming its competitors.
Consider consulting Technical SEO Experts or an agency to crawl and analyze your website and provide solutions to the discovered problems
4. Lack Of Cooperation And Communication Among Groups
Effective communication is one of the challenges of working in a large organization. As an organization with many people working on different tasks, it is difficult to keep track of everything. But then, having a good internal relationship with people, team-heads, or managers can be helpful.
You may need to use a communication or collaboration tool. This way, you can have everyone on the same page. Making it easier to reach your SEO goals.
5. Not Tracking Effectiveness
For large businesses, it is one thing for SEO to improve ranking and traffic. But the focus is always on the impact of the “improved ranking and traffic”. Since there are so many web pages in modern enterprises, there is no single technique for calculating this.
Yet it has to be done. Tracking effectiveness is one way to know how SEO impacts business. The best possible approach is to use appropriate tools to monitor the changes on the go. Or hire the service of expert data scientists to track effectiveness.
Final Words
Enterprise SEO challenges can be quite a headache. But they can be solved. Take advantage of these challenges to improve your website’s traffic and ranking in search engine results.
