Building a website is the first step in building a web presence for businesses with an online audience. But then, there’s more to this than just a beautiful website. You have to consider other factors such as SEO and your website design. These two factors work together and are vital to your online success.
The constant evolution in search engine ranking factors has changed how websites dominate top search results. For your website to rank high in search results, it has to be Search Engine and user-friendly.
Read on as we uncover the major factors for web design and SEO.
What Are The Factors To Optimize For Web Design And Seo
Mobile Friendliness
Having a mobile-friendly website design affects both the user and the search engine. People nowadays use their mobile phones as their primary devices to perform searches. For this reason, your website should be easy and convenient for mobile users.
When your website is optimized for mobile users, your bounce rate will reduce. A lower bounce rate tells the search engine that your website meets your visitor’s needs.
Website Speed
Website speed is another factor to consider. It is one of the primary aspects of technical SEO. If your website has been ranking poorly in search results, chances are that your website is slow.
Consumers these days will abandon your website if it takes a longer time to load. Especially for mobile devices, your website should load within 3 seconds at max. To improve your website’s speed, consider fixing broken files, optimizing your code, and avoiding applications that will slow down the website.
Sitemaps
A sitemap serves as your website’s blueprint for search engine crawlers. Search engines use this information to determine which pages and files to index.
A sitemap is a must-have for both small and large enterprises, as it contains crucial information about your web pages to help them rank higher in search results.
Website Navigation
Keeping simple navigation is crucial for a better user experience. SEO web design companies focus on creating web designs that will be easier for visitors to find what they need. Simple website navigation will improve conversion and user engagement and even more, reduce bounce rate – which is healthy for SEO.
Additionally, when creating a search engine and user-friendly website navigation, consider:
- Using content hierarchy to organize website pages
- Linking between pages to direct traffic from other pages to a particular page and vice-versa and,
- Avoid using JavaScript if you can.
Final Words
Finally, excluding SEO from your website design process is a huge mistake. Though both factors seem far apart, they are both essential to ensuring a great user experience.
If you need a design or redesign of your website, ViralSoft can help. Contact us online or call us at +234-810-477-5719 so we can give you the help you need.
