For every business type, SEO works for a common goal. To rank for high-value keywords and attract organic traffic. But what differs are the strategies to achieve this aim. Enterprises usually have multiple and complex web pages compared to small businesses.
Large enterprises experience higher competition thus, traditional SEO techniques may not yield effective results. It involves working on and maintaining huge contents and structures.
Today, we will uncover the top 4 enterprise SEO strategies you should consider when optimizing your sites.
Top 5 Enterprise SEO Tips
Improve Loading Speed
Improving your site’s loading speed has an immense benefit on enhancing customer experience and your website’s SEO. Page speed is one aspect of technical SEO that becomes more taxing with enterprise sites. Depending on how slowly your website
loads, visitors will have a difficult time using it.
You can test your website speed with online tools and take necessary actions to improve the loading speed.
Don’t Forget Snippets And Meta-Descriptions
Snippets and Meta-descriptions give a preview of your website’s content following a query. Users read these before clicking to view the original content.
Snippets are short texts that appear following a search to quickly answer a user’s query. When users click on a snippet, it takes them straight to the content section that was displayed in the snippet. Meta-descriptions are usually 50 to 160 characters summaries of the content on your website.
Rich snippets and meta-descriptions can help your web pages become more visible in results.
Optimize For Voice Search
With the increased number of mobile users, almost half of the global population conducts a voice search via their mobile phones. Thus, optimizing your sites for voice search should be a priority.
Many users prefer to perform search queries by speaking rather than typing. And because many enterprises are yet to leverage Voice SEO, it becomes a huge opportunity for you to leverage and grow your business.
Publish New And Update Old Content
Publishing high-quality content will help strengthen your position online. The more high-value and keyword-focused content you create, the more visible you will become in search results. To produce high-quality content, you have to consider the needs of your audience, or even more, focus on exceeding their expectations.
But then, creating and publishing content is one thing, and updating them is another. Updating your content adds to your website’s SEO health. Updating your content shows search engines that your old content is up-to-date.
The benefits of enterprise SEO can not be overstated. The right enterprise SEO strategy will provide you with a competitive edge, help you target and attract qualified organic traffic, etc.
