For businesses today, a strong digital presence means everything. A big lesson from the covid-19 pandemic. Unlike before, now, an online presence for businesses is not limited to the big names alone but has become an open playfield for even start-ups and other small businesses to leverage.
Fortunately, people do not only search online for big brands and companies alone. Research proves that 97% of consumers search for local businesses online. Showing that small businesses also have a high chance of benefiting from building their digital presence. Next, we’ll review the 4 effective ways you can build your online presence.
How to Improve Online Presence
Have Social Media Presence
Having a social media presence is a necessity. With a large base of users and sharing capabilities, social media is an effective tool for reaching your intended audience. According to a recent study by Statista, there are over 4 billion global social media users.
Social media instills trust in your customers and prospects and also presents you as a professional and credible brand.
To get the most from social media, you have to master and use the best practices of each platform.
For instance, using hashtags for enhanced reach, preferred content type, content length, etc. One driver of a successful social media presence is availability and consistency. So it’s recommendable to limit the number of platforms to only what you can handle for efficiency.
Understand SEO
SEO means Search Engine Optimization. It is the practice of positioning your website to appear top on the search engine results page. This way, exposing your website to more traffic.
The aim of businesses with an online presence is to be visible to prospects. SEO is the key makes this achievable by putting your business on the first pages of the keywords or search terms related to your business.
There are 4 types of SEO;
- On-Page SEO
- Off-Page SEO
- Technical SEO and,
- Local SEO
Leveraging SEO is the best strategy for marketing your online presence. You can do SEO on your own, it only takes a lot of learning and practice.
And if you’re not skilled at it? We can help you optimize your website for SEO.
Create Content
Ever heard that content is king? When it comes to marketing your online presence, content plays an important role. Not just content. But purposeful content.
Content can be a blog article (like this one), videos, podcasts, images, etc. Typically, the more content you publish, the more visible you become online. Depending on the platforms your customers or prospects are more active, you can research and create directed content for them to consume.
For instance, creating videos for your YouTube and articles on your blog for your audience.
Create a Website
Besides social media platforms, your website is one of the first options for your customers when they want to know more about you.
More like your offline office, your website serves as your office on the internet. For this reason, your website should have Professional look. Although businesses create websites for different purposes, the main aim of a website is to;
- Build a brand image online
- Sell products and services and
- Attract qualified leads.
When it comes to building your online presence, giving your business a website shouldn’t be left out. Today’s consumers tend to trust businesses they can find after a few Google searches.
