It is challenging to keep up with the ever-changing trends in digital marketing. But you see, as a business owner, this is a must-do. Or else, you stay marginal or slowly out of business. With most consumers spending more time online, leveraging these recent online marketing trends will give you an edge over competitors who are yet to apply them.
Next, we will cover the 5 digital marketing trends to look out for in 2022.
Invest in Chatbots
Chatbots or chatterbots are AI-powered applications that enable humans to communicate with digital devices as if they were talking to a real person. Using chatterbots on your website saves time. It handles repetitive tasks allowing customer agents to focus on a more prioritized task – they provide on-the-go customer service.
Records show chatbots handled more than 68% of chats from start to finish. Businesses can use chatbots to engage with customers or prospects and improve customer experience.
So, if you’re looking to improve your customer experience, consider implementing chatbots on your website.
Voice Search Optimization
Voice search optimization involves upgrading and streamlining the content on your website to show up in voice searches of people. It uses a technology that allows consumers to search for things by saying them rather than typing them out in the search bar.
With the growing number of mobile phone users and smart speakers, undoubtedly, voice search will become a top digital marketing trend in 2022. Moreover, 71% of consumers say they feel more comfortable talking into their devices than typing.
As a small business, leveraging voice search in 2022 is a big flex, as up to 58% of consumers use voice search to research a local business online. Thus, optimizing your website for voice search exposes your business to larger audiences.
Video Marketing
Video Marketing is another digital marketing trend to look out for in 2022. It refers to using videos to market and promote your brand, product, or service. Video marketing increases engagement on your digital channels, educates your audience, and serves as a new effective way to reach a wider audience.
Video marketing has witnessed high levels of success in the past years and is likely to reap more in 2022. Research shows consumers spend an average of 19 hours a week consuming videos online. With popular platforms like YouTube, Instagram, and TikTok, businesses can reach millions of users globally.
So including video content in your SEO and social media marketing campaigns will go a long way in growing your business in 2022.
SEO
Keeping up with search engine updates is crucial for online business growth. Otherwise, your online presence may suffer. Before now came the popular “hacks and tricks” of SEO, but as the times pass, search engines’ algorithm gets “dapper” than before.
However, providing a meaningful and outstanding customer experience is key to getting the most out of SEO. It could start with keyword optimization, creating quality content, and paying attention to mobile and user experience.
Fast Websites
Having fast websites is the last on our list of digital trends to look out for in 2022.
If there is one thing that will limit your growth online in 2022 – it’s a slow website.
Recently, Google launched its “Core Web Vitals” to offer more ranking opportunities. The Core Web Vitals checks and evaluates page speed, responsiveness, and website design. Regarding website speed, this study from Portent says a 4-second page load time can drop potential sales by over $1000. Hence, the need to optimize your website.
Typically, having a responsive website makes it convenient for customers to navigate through web pages. It gives visitors a custom experience regardless of their device.
However, if you need help creating an optimized, fast, and fully responsive website – contact us online via email and we’ll be happy to serve you.
So, there are – 5 2022 digital marketing trends at your disposal. Consider adjusting or integrating them into your digital marketing campaigns.
